THREE PILLARS

1. Educational Tutorials & Styling Hacks

2. Bridal Styling Inspiration & Tutorials

3. Extension Care, Product Highlights & Stylist Success (Signature Stand™)

INSTAGRAM

• Feed/Reels: 5–6 Reels + 1–2 carousels per week

• Stories: daily (5–15 frames)

• Live: 2×/month

YOUTUBE

• Long-form: 2 videos/week (8–15 min)

• Shorts: 3–4/week (re-cuts of Reels + quick tips)

• Live: 1×/month (demo/Q&A)

PINTEREST

• Idea Pins (video-first): 1/day

• Static Pins: 5/week (from thumbnails, step graphics)

• Boards: build/refresh 3 core boards (Tutorials, Bridal Hair, Extension Care/Tools) + 2 niche boards (Dyson Styles, Clip-Ins & Wefts)

Weekly Step-By-Step (repeat each week)

MON — Pillar 1: Tutorials (Tool Trend)

IG Reel: “3 Ways to Curl Extensions (Airwrap, Flat Iron, Wand)”

• Hook overlay: “same hair, 3 curl patterns—which wins?”

• Show the Signature Stand holding hair for at least one method.

  YT Short: 30–45s cut of the Reel

  Pinterest Idea Pin: 5–7 pages (intro > step clips > results)

  Stories: poll (“Which curl do you love?”) + link sticker

  CTA: “Save this for your next styling day. Stand I’m using: link in bio.”

TUE — Pillar 3: Extension Care

Carousel (IG): “5 Wash Mistakes Ruining Your Extensions”

• Slide order: Problem → Fix → Tool assist (Stand)

  Pinterest Static Pin: first slide as the Pin image → link to blog/YouTube

  Stories: quick 3-frame demo washing on the Stand + FAQ box

  YT Short: “Wash routine in 30s (pro steps)”

WED — Pillar 2: Bridal

IG Reel: Bridal transformation (prep extensions on Stand → final style)

YT Long-form: Full tutorial of the same look (8–12 min)

Pinterest Idea Pin: “Bridal Low Bun—Step-by-Step”

Stories: before/after + product checklist (pins, elastics, Stand)

THU — Community & Proof (Pillar 3)

IG Reel: “Stylist Spotlight: how @____ cuts prep time using the Stand”

(or) UGC/Testimonial slideshow carousel

Pinterest Static Pin: quote card from the testimonial

Stories: repost tags; “ask me anything” about the Stand

FRI — Pillar 1: Tutorials (Series)

IG Reel: “Flat Iron Waves: 4 directions, 4 outcomes”

YT Short: same with captions

Pinterest Idea Pin: clip + text overlays

Stories: slider “How helpful?”

SAT — Bridal Inspiration / Portfolio

IG Carousel: 4 bridal looks (micro-tips per slide)

Pinterest Static Pins: each slide becomes its own pin

Stories: “which would you wear?” poll + booking CTA

SUN — Live/Long-Form/Behind the Scenes

IG Live (every other Sunday, 20–30 min): “Extension prep + Q&A”

YT Long-form (on non-Live weeks): “Beginner’s Guide: Airwrap on Extensions”

Pinterest Idea Pin: “What I prepped this week” BTS

Stories: recap of the week + tease next week’s theme

Monthly Themes & Series

• Week 1: Airwrap Mastery (Pillar 1 heavy)

• Week 2: Bridal Bootcamp (Pillar 2 heavy)

• Week 3: Extension Care (Pillar 3 heavy)

• Week 4: Mixed & Showcase (case studies, testimonials, stylist collabs)

Create a recurring series wrapper for fast recognition:

• “3 Methods Monday” (multi-method reels)

• “Bridal Wednesday”

• “Stand Saturday” (before/after or user testimonial using the Stand)

Production Workflow (batch once per week)

Step 1: Plan (Monday AM)

• Pick 3 tutorial topics, 1 bridal look, 1 care topic, 1 case study.

• Write 15–30 sec hooks for Reels/Shorts.

• Shot lists: A-roll (talking), B-roll (hands, Stand, results), close-ups.

Step 2: Shoot (1 half-day)

• Film vertical 4K 30fps (safe for IG, Shorts, Pinterest).

• For YouTube long-form, film additional horizontal coverage.

• Capture 5–10 stills (thumbnails + carousels).

Step 3: Edit (same day or Tuesday AM)

• Reels/Shorts: 20–45s, big text hook in first 1–2s, captions on-screen.

• Long-form: 8–15 min with chapters; add “what you’ll learn” card.

• Export clean, high-contrast thumbnails.

Step 4: Package & Schedule

• Write platform-specific captions/metadata (below).

• Schedule IG (Reels + Carousels), YT (2 long + 3–4 Shorts), Pinterest (daily).

Step 5: Publish → Engage (daily)

• Reply to first 30–60 min of comments. Pin 1–2 helpful comments.

• Story reposts of UGC; sticker CTAs.

Step 6: Review (Sun PM)

• Track: saves, shares, watch time, profile taps, product link clicks.

• Pick 1 winning video to expand into a longer tutorial next week.

4) Platform Checklists & SEO

InstagraM

Reels

• Hook text in first 1–2s (promise + outcome).

• On-screen captions; 3–5 keywords in caption.

• CTA: “Save & share / Link in bio for the Stand.”

• Tag @signature_stand and relevant tool brands; 5–8 targeted hashtags:

  • #dysonairwrapcurls #bridalhair #hairextensions #extensioncare

  • #hairtutorial #weddinghair #stylisttips #signaturestand

Carousels

• Slide 1 = clear promise (“5 Wash Mistakes…”)

• Slides 2–6 = tips with large text + visuals

• Final slide = soft CTA + handle @signature_stand

Stories

• Daily: BTS clips, polls, sliders, Q&A.

• Save best flows to Highlights: Tutorials / Bridal / Stand / FAQs.

Lives (2×/mo)

• Structure: 2–3 segments (demo → Q&A → offer).

• End with exclusive bonus (e.g., 10% code shown on screen).

YouTube

Titles (formulas)

• “I Tried 3 Curl Methods on Extensions (Here’s the Winner)”

• “Bridal Low Bun Tutorial (Prep to Final) — Pro Stylist Guide”

• “Airwrap vs Flat Iron vs Wand: BEST for Extensions?”

Descriptions (template)

• 1–2 sentence promise + what viewers will learn

• Chapters (00:00 Intro, 00:45 Tools, 02:10 Curl #1…)

• Links: Signature Stand, IG, Pinterest, gear list

• Keywords: dyson airwrap on extensions, bridal hair tutorial, extension care

Thumbnails

• Big outcome word (“TIGHT / LOOSE / GLAM”), face + hair result, high contrast.

CTAs

• Start: “Subscribe for weekly tutorials”

• Mid: “All prep done on the Signature Stand—link below”

• End: “Watch next: [related video]”

Pinterest

Boards

• Tutorials & Hacks

• Bridal Hair Ideas

• Extension Care & Tools

• Dyson Airwrap Styles

• Clip-Ins & Wefts

Pin Types

• Idea Pins (daily): 5–8 pages: Hook → Steps → Result → Mini-CTA

• Static Pins (5/wk): From carousel covers & YT thumbnails

• Links: to YouTube videos, product page, or blog

Descriptions

• 2–3 keyword phrases + benefit:

  “Dyson Airwrap curls on extensions | step-by-step | bridal waves that last

5) 2-Week Sample Calendar (copy/paste & swap topics)

Week 1

• Mon

  • IG Reel: “3 Ways to Curl Extensions (Airwrap/Flat Iron/Wand)”

  • YT Short: 30s cut

  • Pinterest Idea Pin: same

• Tue

  • IG Carousel: “5 Wash Mistakes”

  • Pinterest Static: cover slide

• Wed

  • IG Reel: Bridal glam waves transformation

  • YT Long: Full bridal waves tutorial (10 min)

  • Pinterest Idea Pin: bridal waves steps

• Thu

  • IG Reel: Stylist Spotlight/testimonial using the Stand

  • Stories: AMA about the Stand

• Fri

  • IG Reel: Flat iron waves—4 directions

  • YT Short: 45s cut

  • Pinterest Idea Pin

• Sat

  • IG Carousel: 4 bridal looks + micro-tips

  • Pinterest: 4 separate pins

• Sun

  • IG Live: “Extension prep + Q&A” (save replay)

  • Pinterest Idea Pin: Live recap

Week

• Mon

  • IG Reel: Airwrap on clip-ins—tight vs loose barrels

  • YT Short: quick compare

• Tue

  • IG Carousel: “Detangling Routine (No Breakage)”

  • Pinterest Static

• Wed

  • IG Reel: Bridal low bun (veil-friendly)

  • YT Long: full tutorial + chapters

• Thu

  • IG Reel: “Coloring extensions—why the Stand helps” (BTS)

  • Stories poll: “Want full color tutorial?”

• Fri

  • IG Reel: Velcro rollers on extensions—4 sizes, 1 result

  • YT Short

• Sat

  • IG Carousel: Client story (before/after + quote)

  • Pinterest: quote card pin

• Sun

  • YT Long (if no Live): “Beginner’s Guide: Airwrap on Extensions”

  • Stories: weekly recap + next week teaser

6) Conversion Touchpoints (subtle but steady)

• Every Reel/Short: on-screen mention “prepped on Signature Stand™”

• Stories: link sticker to product page; highlight “Stand FAQs”

• Lives: demo + limited-time code; pin comment with link on YT

• Pinterest: link all static pins to product or YouTube tutorial

• IG Bio/LinkHub: top button = “Shop Signature Stand™

7) KPI Scorecard (track weekly)

• IG: saves, shares, follows, story interactions, profile taps, product link clicks

• YT: average view duration, CTR on thumbnails, end-screen clicks, link clicks

• Pinterest: outbound clicks, saves, impressions per board

• Sales: UTM clicks from each platform → product page conversion rate

Ready-to-use Post Prompts (swap in weekly)

• “3 Methods Monday: ___ vs ___ vs ___ (which curl wins?)”

• “Bridal Wednesday: [look name] in 5 steps (veil-friendly)”

• “Stand Saturday: stylist time-saver—how I prep extensions hands-free”

• “5 mistakes ruining your extensions (+ easy fixes)”

• “Airwrap barrel sizes on extensions—side-by-side test”

• “Velcro rollers: 4 sizes, 4 finishes—see the difference”

• “Flat iron curls: change the angle, change the wave”