hey! i’m shelley, the inventor of The Signature Stand™— a patented extension tool perfected over 10 years and now protected in five countries.
After 22+ years in the beauty industry, I’ve worn many hats: stylist, educator, extension specialist, and bridal expert. Every tutorial, technique, and tip I share comes from real experience behind the chair.
For more than a decade, I served as a lead educator for Hairdreams Extensions—applying thousands of extensions and training hundreds of students to refine their skills and grow their businesses. Along the way, I developed step-by-step video lessons and in-depth educational courses designed to support stylists at every level, all included with The Signature Stand™.
My work has been featured in Vogue Weddings, Brides, The Knot, and Carats & Cake. Styling has always been my passion, and The Signature Stand™ was born out of necessity—created to provide better support while working with extension hair.
Fun facts
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My relationships are the heartbeat of my life and my business. The connections I’ve built over the last 22+ years are the reason I’m able to grow, create, and perform at a high level.
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A strong body and a clear mind give me the fuel to show up consistently—for my community, my clients, and my business.
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My tiny home is my favorite place on the planet. Summers are spent styling weddings, swimming in Lake Michigan, visiting every farmers market I can find, and soaking up quality time with family and friends.
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I’ve been styling hair for as long as I can remember, and I’m honored to be featured in Vogue Weddings, Brides, The Knot and Carats & Cake. With over 80+ five - star reviews on The Knot, I’m passionate about creating beautiful wedding hair and deeply connecting with all my girls!
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Over the past 12 years, I’ve invested nearly half a million dollars in Hairdreams extension hair—carefully choosing premium, ethically sourced hair that delivers consistent, beautiful results for my clients. It wasn’t a casual decision; it was a thoughtful investment in quality, education, and long-term success.
The story of the signature stand
FROM STYLIST FRUSTRATION TO INDUSTRY INNOVATION
Like many stylists, I was frustrated by the lack of practical tools for proper extension care. Washing, conditioning, styling, coloring, perming, and relaxing extensions — all required guesswork, unstable solutions, or makeshift stands that didn’t do the job. I needed something better. I envisioned a tool that was lightweight, strong, and durable — yet gentle enough to support extensions. A tool that could hold hair securely while simplifying every step of the maintenance process.
That simple problem — how to properly care for extensions — sparked the idea that would become The Signature Stand™.
FROM CONCEPT TO REALITY
What started as a sketch evolved into something much bigger. I teamed up with two Apple engineers to bring the first prototype to life — combining high-performance design with the precision demands of the salon world. But we didn’t stop there. Over time, I brought in multiple engineers and specialists to perfect every feature including 8 superior magnets, performance grade seal, precision teeth, industrial suction cups, and a durable outer shell. The result? A tool that not only looks sleek — but performs under pressure.
POWERED BY EXPERIENCE, BACKED BY EDUCATION
With over a decade as a lead educator for Hairdreams Extensions, I’ve trained hundreds of stylists and applied thousands of extensions myself. I know what stylists need — not just in a tool, but in education and support. That’s why The Signature Stand™ is more than just a product — it’s part of a bigger vision.
Through The FREE GUIDED LESSONS, I offer step-by-step tutorials, styling guidance, and an entire community where stylists can grow, share, and succeed together.
BUILT TO LAST. BUILT TO EMPOWER.
The Signature Stand™ wasn’t created in a boardroom. It was built on the salon floor — tested in real life, refined by experts, and shaped by years of experience. It’s the extension holder I always wished I had — and now, it’s available to help you work smarter, style better, and build with confidence. This is more than a tool. It’s your new standard.
Get on the VIP list today !
Unlock early access to The Signature Stand and pro-level tutorials before anyone else.
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“SHELLEY IS AN OUTSTANDING STYLIST AND EDUCATOR IN THE INDUSTRY NATIONWIDE. SHE IS HIGHLY REGARDED AND, KNOWN TO BE OF THE VERY FINEST FOR HER EXCELLENCE BY COLLEAGUES, CLIENTS, STUDENTS AND VENDORS ALIKE. HER TECHNICAL EXPERTISE, SPECIALIZED SKILLS, 1:1 COMMUNICATION AND, ATTENTION TO THE DETAILS TRULY CREATE THE VERY BEST PROFESSIONAL EXPERIENCE FOR EACH OF HER CLIENTS. SIGNATURE SHELLEY BRINGS OUT THE BEST IN EVERYONE."
SUZIE
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"Shelley is EVERYTHING AND MORE! Not only is she so insanely talented but she brings peace and joy into the getting ready room. Shelley goes the extra mile in so many ways. She has an eye for perfection but her talent allows her to be fast and efficient. When I was trying to describe my vision and struggling to find the words, she found them for me. Shelley, we just met but I love you. My family loves you. My friends love you. Thank you."
CHLOE
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“SHELLEY HAS BEEN PUTTING EXTENSIONS IN MY HAIR FOR 12 YEARS. SHELLY IS A TRUE PROFESSIONAL AND CONDUCTS HER BUSINESS WITH INTEGRITY. I HAVE THIN HAIR AND WHEN I FIRST SAW SHELLEY IT WAS ALSO UNHEALTHY. SINCE I’VE HAD EXTENSIONS MY NATURAL HAIR HAS NEVER LOOKED HEALTHIER. SHE NOT ONLY DOES AN AMAZING JOB, BUT SHE ALSO EDUCATED ME ON HOW TO TAKE BETTER CARE OF MY HAIR AND EXTENSIONS.. I NEVER HAVE A BAD HAIR DAY AND NEVER WORRY ABOUT AN EXTENSION FALLING OUT. I’M SURE I SPEAK FOR MANY WOMEN WHEN I SAY WHEN YOUR HAIR LOOKS GOOD EVERYTHING ELSE FALLS INTO PLACE. I CAN’T IMAGINE GOING WITHOUT MY HAIR EXTENSIONS OR USING ANYONE OTHER THAN SHELLEY TO APPLY THEM. I KNOW THIS IS A STRONG STATEMENT, BUT SHELLY HAS A GREAT DEAL TO DO WITH HOW GOOD I FEEL ABOUT MYSELF. SHE’S IMMENSELY TALENTED AND ALSO A REALLY GOOD PERSON.”
BENORA
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"Shelley is a ray of sunshine, and not only is she a constant ray of sunshine in the chaos of preparing for a wedding but she is also so skilled at her craft. She was able to work with my creative ideas and still make them her own, while holding my hand and being the emotional support I needed on a very anxiety inducing weekend! She is a genius at what she does."
SHAWN
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"Shelley is good people. You will want to get coffee with her and invite her to join your book club after she makes your hair look the best it has ever looked. She is a perfectionist and will not allow you or your people to look anything but amazing, but she does it in a way that I can only describe as peaceful. Big Shelley fans over here."
ALEXA
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“SHELLEY HAS BEEN DOING MY HAIR FOR OVER A DECADE NOW. SHE REALLY HAS A PASSION FOR WHAT SHE DOES, SHE IS A MASTER OF HER ART. SHE STRIVES TO IMPROVE HER WORK EVERY YEAR AND I AM AMAZED BY WHAT SHE CAN DO AND HOW FAR SHE HAS COME IN THE 13 YEARS I HAVE KNOWN HER. NO MATTER HOW MUCH SHE HAS GOING ON IN HER LIFE OR HOW BUSY SHE IS, IN THE HOUR OR 2 YOU ARE WITH HER SHE MAKES YOU FEEL LIKE YOU ARE HER TOP PRIORITY. SHE DOES NOT SETTLE FOR MEDIOCRE, SHE ALWAYS STRIVES FOR PERFECTION IN EVERYTHING SHE DOES. SHELLEY IS GREAT AND I WILL HAVE A HARD TIME EVER LETTING ANYONE ELSE TOUCH MY HAIR.”
MEGAN