⭐ GUIDED LESSONS EMAIL FLOW (6-PART SERIES)

Beautifully structured, warm, expert, and conversion-driven.

EMAIL 1 — Welcome to Your Guided Lessons

Subject Options:

  • Welcome to Your Free Guided Lessons ✨

  • You're In — Let’s Elevate Your Extension Skills

  • Your Guided Lessons Are Ready

Email Body:
Hi love,
Welcome — you’re officially inside the Signature Stand™ Guided Lessons experience.

This is your all-in-one destination for hands-on training, expert support, and real connection. Inside, you’ll find tutorials, downloadable guides, and a private network where questions are answered, growth is encouraged, and you’re never on your own.

Over the next few days, I’ll walk you through each part of the Guided Lessons so you can feel confident, clear, and fully supported behind the chair and at home.

Let’s get started.
➤ Access Your Guided Lessons
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Warmly,
Shelley

EMAIL 2 — Meet Your Educator (Build Trust + Authority)

Subject Options:

  • Meet Your Educator

  • Why These Lessons Work

  • The Story Behind the Training

Email Body:
Hi again, love —
Before you dive deeper, I want you to know who is teaching you and why these lessons were created.

I’m Shelley — former Lead Educator for Hairdreams Extensions. With over two decades in the industry and nearly $500,000 invested in Hairdreams hair, my entire career has been built on mastering, applying, and scaling extension services with integrity and skill.

I’ve trained stylists across the country in everything from application to maintenance to building a profitable extension business. These Guided Lessons come straight from real-world salon experience — not theory, not fluff.

I’m here to simplify the complicated, shorten your learning curve, and help you deliver results you’re proud of.

You’re in the right place.
➤ Start Lesson 1
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Always cheering you on,
Shelley

EMAIL 3 — What’s Inside: Comprehensive, Hands-On Lessons

Subject Options:

  • Here’s What You’ll Learn

  • Your Step-By-Step Training Is Inside

  • The Foundations Every Stylist Needs

Email Body:
Hello love,
Let’s talk about what makes these Guided Lessons different.

Each lesson breaks down the foundations of extension work in clear, digestible steps — including:

• Key features
• Extension types
• Suctioning techniques
• Inserting extensions
• Everyday care

Whether you're brand-new or refining advanced skills, you’ll learn the why behind the method, not just the how. Everything is hands-on, visually rich, and intentionally structured to build skill, confidence, and muscle memory that stays with you behind the chair and at home.

This is the kind of education I wish I had when I started.

➤ Jump into your next lesson
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Talk soon,
Shelley

EMAIL 4 — Your Downloadable Resources Are Ready

Subject Options:

  • Your Quick Guides + PDFs

  • Download Your Cheat Sheets

  • Your On-The-Go Resources

Email Body:
Hi love,
To make your training even easier, every Guided Lesson includes Quick Guides + Cheat Sheets — mini-handbooks you can take with you anywhere.

Keep them:
✔ In the salon
✔ At home
✔ On your phone
✔ As training tools for assistants
✔ As fast-reference guides during client work

They’re designed to help you learn fast, reference later, and never feel stuck or unsure again.

Download your PDFs here:
➤ Access Your Resources
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You’re doing amazing,
Shelley

OPTIONAL EMAIL 5 — Soft Sell: Join the Signature Society

Subject Options:

  • Ready for the next level?

  • When You’re Ready to Go Pro…

  • Want 16 More Advanced Training Videos?

Email Body:
Hi love,
Now that you’re deep into the Guided Lessons, you might be craving more advanced training — coloring, washing, suction mastery, chemical services, real client demos, and full-service breakdowns.

If so, the Signature Society is where you’ll want to be.

Inside, you get:
• 16+ professional training videos
• Advanced color + chemical tutorials
• Step-by-step service guides
• Community access
• Monthly stylist spotlights
• Lifetime access for just $49

When you’re ready to level up your skillset and elevate every service, I’d love to welcome you inside.

➤ Join the Signature Society
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Always rooting for your growth,
Shelley

OPTIONAL EMAIL 6 — Light Product Touch: The Signature Stand™

Subject Options:

  • Your Training Tool, Reimagined

  • Meet the Tool Behind the Lessons

  • The Stand That Changes Everything

Email Body:
Hi love,
As you continue practicing the techniques from your Guided Lessons, I want to introduce you to the tool that makes every step easier: The Signature Stand™.

Patented in the US, UK, France, Italy, and Germany, it features:
• Eight powerful interior magnets
• Industrial-strength suction cups
• A performance-grade airtight seal
• Precision-molded teeth
• Rock-solid support anywhere you work

This stand isn’t an accessory — it’s a workflow upgrade.

When you’re ready to work smarter, not harder, you can see it here:
➤ Explore The Signature Stand™
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Talk soon love,
Shelley