FIGMA & DESIGN

  1. Figma
    – Powerpoint

  2. Create AI photos with graphics on each photo

  3. SALON & STUDIOS
     Attach to salon sinks, mirrors, or counters to create a stable, consistent, hands-free prep station for washing, conditioning, coloring, relaxing, perming or styling extensions with total control.

  4. EVENTS & WEDDINGS
     Set up a secure, professional prep station in venue bathrooms, bridal suites, dressing rooms, or backstage areas for seamless extension styling.

  5. TRAVEL + HOTEL ROOMS
     Suctions securely to mirrors, glass, or countertops so you can wash, style, and prep your extensions anywhere your travel takes you.

  6. HOME BATHROOMS
     Perfect for daily extension maintenance. Wash, condition, detangle, and style your extensions with total stability — right at home. Designed for smooth surfaces like bathroom counters, glass and mirrors.

  7. SHOWS & PHOTO SHOOTS
     Perfect for runways, fashion shows, and editorial shoots. Stylists can create a portable workstation anywhere with a smooth surface or mirror for quick extension touch-ups between looks.

  8. COSMETOLOGY TRAINING
     Cosmetology students can master washing, conditioning, coloring, and prepping extensions using a professional-grade tool.

CONTENT CREATION & SOCIAL

  1. Create a feature-focused content series for The Signature Stand
    – Each feature = its own post + video (batch-shoot as a series).

  2. Create a content series breaking down the Guided Lessons
    – One post per lesson with clear takeaways.

  3. Begin producing Guided Lesson content
    – Schedule content to start dropping January 1.

  4. Hotel rooms / different spaces / different locations
    – Capture content in varied environments (travel, home, salon).

  5. Consistent lighting across all content
    – Maintain a cohesive, professional visual look.

  6. Professional video tutorials included
    – Highlight this clearly across content and sales pages.

  7. Go into the courses and identify the “essentials”
    – Pull standout moments for marketing clips and previews.

WEBSITE & SEO

  1. SEO optimization on both websites

  2. Enhance the “Meet Shelley” page
    – Add more depth, features, and credibility.

  3. Add more elements to The Signature Society page

  4. Create a dedicated Guided Lessons breakdown page
    – For users who want a deeper dive before signing up.

  5. Explain what each website section does
    – Clear messaging, no confusion.

  6. What makes The Signature Stand better?
    – Dedicated comparison + value-driven messaging.

PRODUCT VISUALS

  1. Rendering showing hair inside the tool

  2. Real, authentic photography
    – Hire photographer (in progress / TBD).

  3. Same lighting and styling across product photos

SALES, LINKS & PLATFORMS

  1. Create an Amazon link via ManyChat or Stan Store
    – Direct link to Amazon for easy conversion.

  2. Amazon access — DONE ✅

  3. Squarespace access — DONE ✅

  4. Pricing: $1,650 total / 4-payment option

  5. Store setup

ADS, RESEARCH & GROWTH

  1. Competitive research
    – Review competitors and send comparison to Marissa (Oct 6).

  2. Empire account
    – Dive into ads and look for Amazon opportunities.

  3. Explore Lazy M
    – Dig into this platform/opportunity.

  4. Pinterest board creation

COMMUNITY & PROGRAMS

  1. Signature Society

BASE44.com - APP

  1. PRICING GUIDES

  2. CREATE A PRICING GUIDE FOR EXTENSIONS AND SALONS!

  3. ONCE SOMEONE AGREES TO YOUR PRICING GUIDE THEN YOU CAN CREATE INVOICE TEMPLATES

  4. CONTRACTS - COMPLIMENT A PRICING GUIDE AND INVOICE TEMPLATES

  5. CREATE THIS AS A CLIENT WELCOME KIT FOR STUDENTS THAT CAN UTILIZE IN THE COURSE.

  6. CHECK LIST PRINTABLE

  7. EDUCATIONAL WORKSHEETS

MASTER TASK LIST (UPDATED + ORGANIZED)

✨ TOP PRIORITY: EMAIL SERIES — WARM, EXPERT, CONVERSION-DRIVEN ✨

EMAIL SERIES FOR GUIDED LESSONS

EMAIL 1 — WELCOME TO YOUR GUIDED LESSONS

Subject Options:
• Welcome to Your Free Guided Lessons ✨
• You're In — Let’s Elevate Your Extension Skills
• Your Guided Lessons Are Ready

Email Body:
Hi love,

Welcome — you’re officially inside the Signature Stand™ Guided Lessons experience.

This is your all-in-one destination for hands-on training, expert support, and real connection. Inside, you’ll find tutorials, downloadable guides, and a private network where questions are answered, growth is encouraged, and you’re never on your own.

Over the next few days, I’ll walk you through each part of the Guided Lessons so you can feel confident, clear, and fully supported behind the chair and at home.

Let’s get started.
➤ Access Your Guided Lessons

Warmly,
Shelley

EMAIL 2 — MEET YOUR EDUCATOR (BUILD TRUST + AUTHORITY)

Subject Options:
• Meet Your Educator
• Why These Lessons Work
• The Story Behind the Training

Email Body:
Hi again, love —

Before you dive deeper, I want you to know who is teaching you and why these lessons were created.

I’m Shelley — former Lead Educator for Hairdreams Extensions. With over two decades in the industry and nearly $500,000 invested in Hairdreams hair, my entire career has been built on mastering, applying, and scaling extension services with integrity and skill.

I’ve trained stylists across the country in everything from application to maintenance to building a profitable extension business. These Guided Lessons come straight from real-world salon experience — not theory, not fluff.

I’m here to simplify the complicated, shorten your learning curve, and help you deliver results you’re proud of.

You’re in the right place.
➤ Start Lesson 1

Always cheering you on,
Shelley

EMAIL 3 — WHAT’S INSIDE: COMPREHENSIVE, HANDS-ON LESSONS

Subject Options:
• Here’s What You’ll Learn
• Your Step-By-Step Training Is Inside
• The Foundations Every Stylist Needs

Email Body:
Hello love,

Let’s talk about what makes these Guided Lessons different.

Each lesson breaks down the foundations of extension work in clear, digestible steps — including:

• Key features
• Extension types
• Suctioning techniques
• Inserting extensions
• Everyday care

Whether you're brand-new or refining advanced skills, you’ll learn the why behind the method, not just the how. Everything is hands-on, visually rich, and intentionally structured to build skill, confidence, and muscle memory that stays with you behind the chair and at home.

This is the kind of education I wish I had when I started.

➤ Jump into your next lesson

Talk soon,
Shelley

EMAIL 4 — YOUR DOWNLOADABLE RESOURCES ARE READY

Subject Options:
• Your Quick Guides + PDFs
• Download Your Cheat Sheets
• Your On-The-Go Resources

Email Body:
Hi love,

To make your training even easier, every Guided Lesson includes Quick Guides + Cheat Sheets — mini-handbooks you can take with you anywhere.

Keep them:
✔ In the salon
✔ At home
✔ On your phone
✔ As training tools for assistants
✔ As fast-reference guides during client work

They’re designed to help you learn fast, reference later, and never feel stuck or unsure again.

Download your PDFs here:
➤ Access Your Resources

You’re doing amazing,
Shelley

OPTIONAL EMAIL 5 — SOFT SELL: JOIN THE SIGNATURE SOCIETY

Subject Options:
• Ready for the next level?
• When You’re Ready to Go Pro…
• Want 16 More Advanced Training Videos?

Email Body:
Hi love,

Now that you’re deep into the Guided Lessons, you might be craving more advanced training — coloring, washing, suction mastery, chemical services, real client demos, and full-service breakdowns.

If so, the Signature Society is where you’ll want to be.

Inside, you get:
• 16+ professional training videos
• Advanced color + chemical tutorials
• Step-by-step service guides
• Community access
• Monthly stylist spotlights
• Lifetime access for just $49

When you’re ready to level up your skillset and elevate every service, I’d love to welcome you inside.

➤ Join the Signature Society

Always rooting for your growth,
Shelley

OPTIONAL EMAIL 6 — LIGHT PRODUCT TOUCH: THE SIGNATURE STAND™

Subject Options:
• Your Training Tool, Reimagined
• Meet the Tool Behind the Lessons
• The Stand That Changes Everything

Email Body:
Hi love,

As you continue practicing the techniques from your Guided Lessons, I want to introduce you to the tool that makes every step easier: The Signature Stand™.

Patented in the US, UK, France, Italy, and Germany, it features:
• Eight powerful interior magnets
• Industrial-strength suction cups
• A performance-grade airtight seal
• Precision-molded teeth
• Rock-solid support anywhere you work

This stand isn’t an accessory — it’s a workflow upgrade.

When you’re ready to work smarter, not harder, you can see it here:
➤ Explore The Signature Stand™

Talk soon love,
Shelley

MAIN TASK LIST (AFTER EMAIL SERIES)

AMAZON

  1. Amazon Header

  2. Add Amazon Tool + Packaging Dimensions

  3. Complete Amazon Product Details

  4. Competitor Review (Send to Marissa — Oct 6)

  5. Empire ACC — dig into ads, search for Amazon insights

  6. Provide Amazon Access — DONE

PHOTOS + MEDIA

  1. Signature Stand photos in multiple locations (Marissa)

  2. Real authentic photos — Photographer hired

  3. Multiple settings (hotel rooms, professional spaces, etc.)

  4. Same lighting across all shots

  5. Additional professional-level shots

  6. Video tutorials (record + include)

WEBSITE + SEO

  1. SEO for both websites

  2. Update “Meet Shelley” page

  3. Add elements to Signature Society

  4. Create Guided Lessons “Deep Dive” page

  5. Section: What Makes The Signature Stand Better?

  6. Provide Squarespace access — DONE

  7. Store page updates

  8. Pinterest Board creation or refresh

  9. Signature Society — add structure, modules, visuals

  10. Go into courses + pull out essential items

OTHER

  1. Lazy M — Dig in / get access / review

  2. $1650 — 4 payments / $750 paid (accounting note)

  3. Edit Site Footer